If it doesn't have strong story content to support but only a thin image of the game, the Swampy always will be just a game character, or even soon be forgotten.
"Disney is good at telling a fun story, it will create a family atmosphere of joy," Bart Decrem, said, "People trust Disney when Disney to talk about this game, there will be interest." Now, Disney has been good to - Family entertainment.
In addition to the hero, Disney will also want to add family members, such as large and small crocodile Swampy against stubborn alligator Cranky, as well as the Swampy good friend Allie. They live together, and have their own personality, they are not the enemy even they sometimes they might be openly hostile.
Animated Short Film is also produced - but different broadcast platforms in summer, and Swampy is the protagonist of a 12-episode animated short will be aired on Disney's official website and YouTube. These short films, and also changed the Disney the recent idea of the animated characters for the first development. After this, the game will be no longer just a derivative product, but the animated character with a new platform that we first met film and video is the next step before to do.
Decrem also acknowledged that the Swampy Image, due to lack of experience, there is more space for improvement. Relative to the little crocodile, the shape of Mickey Mouse is more simple and easy to spread. So the production of derivatives would be restricted in particular. “This approach greatly reduces the cost of the shape of an animated star.” said Macquarie. “This approach greatly reduces the cost of the shape of an animated star.” said Macquarie Securities analyst Tim Nollen. Traditionally it may take several years to sent out a large number of team that design a popular animated characters, "Crocodile Naughty love to take a bath only to pay the cost of the cost of seven individuals, and spent six months time. This is a low cost and makes money fast - even if it is for Disney Company. Bart Decrem declined to disclose specific profit data, but only through fee-based version of downloads. Disney earned at least income of $ 3,000,000.
This allows Disney to feel a lot better - Previously, the plans for 2013 of the interactive department that they are expected to become possible. Decrem believes that Disney in the future there is still much space for growth. There will be more animated star from the Disney game rather than the movie to come out. Within the next year, Disney Mobile will launch more mobile games. And the relevent disney products can be produced in short time,such as the plush toys odm and resin products can be produced by manufacturers.
The theme park is the strength of Disney, Decrem hope that Swampy could enter Disneyland in the future, "when I am old, I can go to see the animated stars of my own design, it must be a wonderful thing. This is my dream.”
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