Friday, July 20, 2012

Advantages of ODM Stationery Supplies

  ODM stationery supplies are not foreign to business men of stationery. Especially someone has a well-know brand, which can save cost of design and production. So ODM stationery has been a trend for this industry. Traditionally, it doesn’t use this way instead combination of production and sale. For retailers, they can only to purchase the finished products. But the profit may be not high.

  With the development of economy, the traditional stationery doesn’t meet the need of consumers. In modern life, people like the better-designed things more than the plain one. The era of creativity has come, and it is not an exaggerated thing which used in stationery business.

 It is well know since the world entered the age of economic globalization. Especially in 2001, since the surge that followed its accession to the WTO, China played a very large role in the world’s economy. One of important reason is ODM. Today, as economic globalization develops in depth, China’s future and destiny are increasingly tied with the world’s future and destiny, and vice versa.

  ODM is that a manufacturer designs a product, some other enterprise would take a fancy to the design in some cases ,then could be purchased coupled with the latter's brand name for production, or slightly modified the design to produce. This way allows other manufacturers to reduce their costs to a large extent. And manufacturer undertakes to design.

  Here, you can discover ODM is a very good business model. The most remarkable advantage is to seize the commanding heights of the design. Because the design can be unique, which make your stationery are different from other one. This point is most obvious in the garment industry. So if you have a best designer, may win the victory at the same condition. So as a businessman, ODM can be a sensible choice. In stationery industry the price is not the only decisive factor. As we all know, when a product is universal in the society that means the market is more and more saturated. Then if you want to make a high profit, the only thing is to produce new and unique design.

  Specifically, ODM stationery  is different from the general production, especially in such highly competitive industry. The merchant must have a unique design. However the price is an attracted reason, the unique design can arouse the customers’ feeling. No matter people buy out of personal use or as a gift, people must enjoy a special thing. In other way, the seller can have a high profit, which is the final purpose.

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